Company Vision For 2020
Since 2016 we have been providing branding services to small businesses here in Cleveland. As time continued to pass by we grew and let our mission evolve as we were evolving. That evolution has opened the doors for us to start a recurring internship program, to work with our ideal clients, to speak about our experiences to college students and to launch a sister brand Creatively Stocked
Our motto for 2020 is “2020 Focused Vision” We worked hard all last year to create a business that worked for us and for the clientele we wanted. For 2020, we are focused on our vision. Meaning that we are focused on continuing with what worked for us in 2019 but planting the seeds for where we want to be.
GOALS FOR 2020
A REBRAND FOR AUDEN & COMPANY
We launched our branding in 2016 when our vision for Auden & Co was small. As we round in on our 3rd year in business, I believe that our brand needs a facelift. A new brand that represents the multifaceted luxury creative studio we are setting out to be. A brand that will expand beyond Cleveland. A brand that can hold up our new mission & vision.
A FOCUS ON CREATIVE STUDIO
We have grown from a solopreneur focused small business into a small business that collaborates with other creatives to deliver the best quality of work possible. When I see where Auden & Company will be in the next 5 to 10 years, I see a corporate status creative studio that focuses heavily on visual creation for brands. We want to start building that narrative now so as we continue to grow we are growing in the direction of that vision
FINANCIAL WELL BEING
I don’t know if many of you know but I have been bootstrapping the financial operations of Auden & Company since our launch in 2016. I would take a portion of my check & pay for things I needed to get this business up & running. When I decided to go full time I decided that instead of paying myself a salary, I would simply pay for living expenses until it made sense for me to pay myself. (Entrepreneur Mindset ) Last year was the first year that I really made money because it was the first year I was able to run my business full time with no interruptions. As we are continuing to scale & grow, our financial needs for the business are increasing so we are ready to explore moving out of the bootstrapping phase of business ownership into the funding realm so we can hire a junior graphic designer & truly focus on marketing our company beyond Ohio.
MORE EDUCATION
I have said many many times that we love education! We love providing education to clients, to fellow business owners & college students who are looking to get some insight into their career. A goal for 2020 is to educate more through courses, workshops, and online guides (both paid & freebies) I find online education to hold so much value but I also find in-person hands-on learning to be a ride or die for creative humans like me
COMMUNITY
In the early stages of Auden & Company, I truly loved networking & being part of girl boss community. A goal of mine is to rekindle meaningful connections with the business community. I am not quite sure how we are going to accomplish this goal but we are!
