Rather than going with a normal parallel symmetry we went with diagonal symmetry. Honestly, I loved everything that Kim stood for and her honesty about how she needed a lifestyle change. Throughout her self discovery she found a passion that launched her entrepreneurial career.
We created her logo, pattern, label design for her tea and herbal cigarettes.
We started our collaboration with Premye Herbals via a phone call. A phone call that led to us discussing personality types, the importance of taking time to yourself and of course her brand.
Kim wanted her brand to be reflective of her heritage. When we started designing her logo she stressed the importance of having symmetry yet an hint of disorder. We used symbols inspired by her lineage and colors inspired by the herbs she used.
See our design live & in motion
Brand Photography By: Two Pence