Cleveland Cold Brew Coffee
About Cleveland Cold Brew
Cleveland Cold Brew brew Coffee is exactly what you think it is! Cold brew coffee brew and inspired by Cleveland
Yay! To brand identity with a touch of package design! I love designing but I also love becoming one with the brand through research! Cleveland Cold Brew Coffee came to Auden & Company for a brand identity package, which includes a logo, a brand blueprint, and collateral materials, and package design!
Research & Design are the key components of a well-designed brand! When I first met with Karen, I was inspired by her 'why.' Why she started Cleveland Cold Brew was such a vibrant story especially if you are a Cleveland fan! When any client shows as much passion as Karen I couldn't help be inspired!
We started with brand research. Finding what makes her business unique through various client homework assignments. Picking apart her reason for being helped me design a logo that was both fitting to the research and to her vision.
After we got through research and logo design, I started the packaging! I believe packaging is where it all comes together! I went for a kraft based designed which allowed me to pull from the natural shades of coffee to create a unique design!
We pulled everything together we a few designs for marketing material! All together created a well rounded branded!