We worked with Aseede, an aromatherapy brand to develop a full visual brand identity. When I met with Tiffany her main aspiration was to create a brand that projected a feeling of calm & groundedness.
Our main objective was to create a cohesively grounded brand. The Auden & Company team was tasked to create a logo, packaging, and collateral material for Aseede. With this project we wanted to make sure the brand for Aseede was complimentary to Tiffany's Yoga Brand, Living Lightly Lifestyle.
This project took about two months complete starting at mood board and ending at the final collateral design! Tiffany & I worked together to make sure every little detail was perfect!
When we started designing the logo our main creative direction was to stay away from clean & modern. We wanted to create something unique but include Tiffany's love for watercolor.
For the package design we created about seven labels for 4 different bottles. We went through a series of revisions until finally landing on this beautiful kraft label. What I love the most aout the packaging is how beautifl it looks with the frosted bottles. We really worked hard to make sure that we were able to include all the information Tiffany needed while keeping the packaging clean! Not to mention the beautiful contrast the color bands have against both the kraft & the frosted glass!
When I started designing the collateral material, I was thinking from the big picture view. How could we bring in more watercolor, kraft, and accent with the color brands, so everything would like breathtaking. (enhancing the brand experience). I think we found a beautiful balance!