Posts in Business Sessions
Why YOU Need to Invest in Branding

What’s Nike without “Just Do It,” Starbucks without the twin-tailed mermaid, or Tiffany & Co. without the color blue? Average. Iconic brands such as these have mastered the ‘not so secret’ strategy that sets them apart from the masses: branding. Branding is at the core of what makes a business unique. It provides an individual identity and serves as the bridge that gaps business to consumer. Whether big or small, it's impossible to run a successful business without some form of branding. 

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Get To Know Your Audience

Lately, we have been helping clients gain clarity by finding who their ideal audience is and on the other we have been having conversations about shifting how we (Auden & Company) market to communicate with our ideal audience! Both of these experiences have led us to gain some insight on how exactly we define who our ideal audience truly is.

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