The Importance of Micro-Influencers for your Brand
Micro-Influencer? Never heard of her! For those of you that are unfamiliar with the world of branding, it’s time to add the term micro-influencer to your vocabulary. Despite its prefix, micro-influencers have a large, impactful platform on which they build brand awareness and trust. Specified to a particular niche, influencers offer a more relatable, down to earth approach to branding and advertising. While micro-influencers themselves have become increasingly popular in recent years, it’s important to understand how they can help you as a business owner. Appearing as a trend that’s here to stay, it’s our job to get you informed so that your brand is nothing less than a success.
Who are Micro-Influencers?
Micro-Influencer is a broad term that people often misuse. There are a few requirements one must possess in order to qualify as a micro-influencer. While there is not a golden number of followers you need to achieve influencer status, a wider impact calls for a larger following. Ranging from as little as 2k to over 100k followers, the impact of an influencer lies in their ability to… you guessed it... influence. Micro-influencers are considered the “average Joe” approach to marketing. While many of us may not receive thousands of likes on our social media content, influencers have a knack for portraying everyday life as glamorous. Their day at the pool appears a lot more fascinating than ours, but a lot more relatable than Kylie Jenner’s.
Influencers tend to generate a lot of engagement from their following. Let’s put this into perspective. Have you ever followed a complete stranger on Instagram because you liked their content or caught yourself vicariously living through their feed? That person is likely a micro-influencer that caught your attention. They can be grounded within an abundance of different sectors ranging from business, health and wellness, fashion, lifestyle and travel, and so much more.
How Can a Micro-Influencer Benefit your Brand?
Who knew that an aesthetically pleasing Instagram feed could lead to an increase in business? We did. Through an established social media presence, micro-influencers have secured themselves a loyal following to which they can introduce your brand. Consumers are more likely to positively respond to an advertisement if it comes from someone they trust. Nowadays, reviews from everyday people have more of an impact on consumers than celebrity endorsements.
One thing we know for sure about micro-influencers is that they are honest. When an influencer recommends a product, their followers are quick to jump on the bandwagon because there is a level of trust associated with an honest review. Influencers aren’t afraid to share both positives and negatives about your brand which is extremely beneficial in the long run. No consumer wants to hear that your brand is perfect (because it’s not.) Every brand has its flaws and consumers are more likely to respond to a brand that admits its faults. After all, honesty is the best policy. As our society continues to advance in a technological direction, it is becoming more common for individuals to develop digital relationships and micro-influencers are at the heart of it all.
While you may be trying to build yourself as a brand, it’s important to remember that influencers are in the same boat. Because they are just starting out, it is much more cost-effective to reach out to micro-influencers when promoting your brand as opposed to other marketing tactics. Keeping in mind that influencers have established themselves based on their own specified interests, you have individuals that are more than willing and excited to promote your brand or product. Micro-influencers are self-made, which means they are passionate about their niche. Much like a kid in a candy store, if you give an influencer something tailored to their interests, you’re bound to get honest feedback in return.
Taking the Next Step …
Now that we’ve caught you up to speed on what’s trending in the branding world, it’s time for you to take action. Finding micro-influencers for your brand isn’t rocket science. While it may take a bit of research on your end, there are an abundance of influencers out there eager to work with you. Begin your search with keywords or hashtags that may be associated with your brand. For instance, if you are a beauty company, try searching hashtags along the lines of #instabeauty or #bblogger. Searching keywords and phrases related to your brand or product can lead you to influencers with whom you may want to work. Another way to narrow down the search is to decide whether you want to work with local influencers. While local influencers have their benefits, it may not necessarily be right for your brand.
If you’re interested in learning more about micro-influencers, check out a few of the influencers we’ve listed below. Micro-influencers are here to stay, so you might as well utilize them in growing your business. Don’t just sit there…get searching!