Resources to Manage Your Social Media Presence 

Chocolate, vanilla or strawberry? No matter what flavor of ice cream you choose, a sundae isn’t a sundae without a cherry on top. The same rule of thumb applies to the world of business. Every business needs a cherry on top (not literally, of course.) A business isn’t successful unless all aspects of it are running efficiently. Sure, economics and finance will always play a large role in the success of a business but maintaining an active social media presence is making its debut at the forefront of success as well.

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Why YOU Need to Invest in Branding

What’s Nike without “Just Do It,” Starbucks without the twin-tailed mermaid, or Tiffany & Co. without the color blue? Average. Iconic brands such as these have mastered the ‘not so secret’ strategy that sets them apart from the masses: branding. Branding is at the core of what makes a business unique. It provides an individual identity and serves as the bridge that gaps business to consumer. Whether big or small, it's impossible to run a successful business without some form of branding. 

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Powerful Outfits for Powerful Women

Dress for success’ is a common phrase that many individuals aspire to achieve within their lives but fall short of due to intimidation. The who, what, where, when, and how of fashion can be seriously overwhelming and a deterrent for many. Dressing the part is often viewed as challenging, but with a little guidance, comes more naturally than you think! 

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Brand Photography | The Crucial Step You Shouldn't Overlook

Since the growth of Instagram as an effective marketing tool, photography has become a huge part of how we communicate. So it is essential that we incorporate photography into our brand strategy. Imagery commands space on our websites, social media platforms, collateral material, email marketing and more. In this article we will discuss what brand photography is, how you create a style that is consistent,

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