Brand Photography | The Crucial Step You Shouldn't Overlook

Since the growth of Instagram as an effective marketing tool, photography has become a huge part of how we communicate. So it is essential that we incorporate photography into our brand strategy. Imagery commands space on our websites, social media platforms, collateral material, email marketing and more. In this article we will discuss what brand photography is, how you create a style that is consistent,

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Get To Know Your Audience

Lately, we have been helping clients gain clarity by finding who their ideal audience is and on the other we have been having conversations about shifting how we (Auden & Company) market to communicate with our ideal audience! Both of these experiences have led us to gain some insight on how exactly we define who our ideal audience truly is.

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Chatting With Ariona

What is one thing you would change in the industry you work in? How do you plan to make an impact that empowers those around you? These two questions sat in the back of mind after my chat with Ariona, Founder of Collective Casting & Model/Actress. Collective Casting is a model and talent agency that focuses on diversity driven representation.

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In Support of Small Business

I am on a mission to always find a way to support a small business! The journey that each entrepreneur embarks on is unique and offers a new perspective on what it actually means to me an entrepreneur. In honor of Small Business Saturday, I have asked these entrepreneurs three questions in regards to what small businesses mean to them!

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